Project Description
RM Education – strategic forums
Through the delivery of a national programme of state-of-the-art Strategic Forums, we challenged RM’s ‘norm’ for Senior Leadership events.
Sue, you have set a new benchmark in challenging the norm, setting the target high, taking a risk, selling an idea and delivering something unique, new and totally in line with our values
“What a truly inspirational day! I attended one of the old style conferences a couple of years ago and to be honest, I wish I’d left at lunch. However the new format was so engaging I didn’t want to go”.
Lyons created the strategy to improve RM Education’s reputation as education thought leaders. Through the delivery of a national programme of state-of-the-art Strategic Forums, we challenged RM’s ‘norm’ for Senior Leadership events.
As news of the forums spread across the teaching profession, we needed to create a waiting list for delegates, as the events quickly reached capacity – something never achieved before.
Following attendance, 81% of delegates (vs 52% prior to the events) said they thought RM was a thought leader for education
94% of delegates said they would recommend the events to a colleague.